September 5, 2025
Thought Leadership: Introducing the Ascot Morgan SMB AI Adoption Model
In today's AI-driven world, small and medium-sized businesses (SMBs) are embracing many of the transformation applications that AI offers to support their business processes. To help both SMBs and their IT vendors navigate this journey, Ascot Morgan developed its SMB AI Adoption Model – a clear framework that outlines the stages of AI adoption by SMBs.
Model Highlights
Illustrates the progression of AI adoption by SMBs, from foundational steps to strategic transformation.
- X-Axis: Represents the stages of adoption across key areas, starting with Automation and Efficiency and progressing to Scalability and Growth.
- Y-Axis: Represents the depth or sophistication of AI adoption, moving from low (foundational automation) to high (strategic scalability).
Insights for IT Vendors
- Identifies where SMBs are in their AI adoption journey and tailoring solutions accordingly.
- Offers a roadmap for vendors to align their strategies with SMB needs, from AI education to implementation support.
- Enables proactive engagement by forecasting future SMB requirements at each stage of adoption.
Our model is more than a tool – it's a guide to help vendors forge stronger SMB partnerships and deliver impactful solutions. Contact us to learn more details about the stages of our model and how it can help you achieve more growth.
How Our Data-Driven Insights Enhance the Framework
Not all SMBs are on the same page with AI - and that’s where real insight matters. Ascot Morgan delivers the intelligence IT vendors and MSPs need to engage SMBs effectively - meeting them at their current stage and moving them toward AI-powered growth.
Below is how we transform the model into a powerful go-to-market tool:
- Stage-Specific Engagement Strategies: Whether it's demystifying AI for foundational-stage SMBs or accelerating growth for mature adopters, our insights reveal what resonates. Vendors can deploy playbooks tailored to each behavioral profile - maximizing relevance and ROI.
- Tailored Vendor Enablement: Not all SMBs are created equal - and neither are their AI needs. We help vendors align their offerings to each phase of the model, whether it’s providing automation tools for early-stage users or scaling solutions for advanced adopters.
- Stage-Aligned Communications: Using the model as a foundation, we develop messaging that speaks to the priorities and challenges at every stage - making your outreach more relevant, contextual, and conversion-ready.
- Strategic Engagement Planning: Our model acts as an engagement compass. By identifying where SMBs are on the curve, we help vendors forecast future requirements and deliver timely support - from AI education, enablement, or ecosystem integration.
Our model is more than a tool – it's a guide to help vendors forge stronger SMB partnerships and deliver impactful solutions. Contact us to learn more details about the stages of our model and how it can help you achieve more growth.
